Marshall Mcluhan 1977 Lecture

 

After watching Marshall Mcluhans lecture from 1977 on ABC TV, it is clear this man was a genius. Mcluhan talks about many ideas that are still relatable today. One of those ideas as quoted from Mcluhan "Any painter, any poet, any musician sets a trap for your attention. That is the nature of art". As a consumer of art, media and music, I agree with this, much of what is produced today is meant to trap the consumer and has lost much of its creativity. An example being NFT digital art which has had huge success in 2021. There is not much unique about this form of art until you realize the price of some of them venturing into the millions. Cryptopunk 9998 was sold for over 500 million dollars back to its original owner causing what some call a publicity stunt to trap consumers attention that this new age of digital is becoming huge.